Jackson Charitable FoundationIMPACT

The Jackson Charitable Foundation is committed to the advancement of financial education across the United States. We believe that teaching the basics of personal finance can make a substantial, measurable impact in helping Americans prosper, reach their goals and live the lives they desire.

Our vision for financial
knowledge …

Thanks for visiting the Jackson Charitable Foundation website. We hope by joining us, you are already taking the first step on your personal journey toward financial freedom — a journey that begins with financial knowledge. Our vision is that all Americans will have the strong personal finance skills that allow people to live fuller, more self-directed lives.

We hope you love Cha-Ching Money Smart Kids, which is taught in classrooms around the country, through Junior Achievement U.S.A. and Discovery Education. Cha-Ching equips 7 to 12-year-olds with the knowledge, tools and practice they need to make informed financial decisions to reach their own personal goals and dreams. The storylines revolve around the four key concepts of money: Earn, Save, Spend and Donate. The three-minute music videos help students learn good money habits and the basics of personal finance, which will serve them well into their futures.

Annually, we reach more than 1.5 million students in classrooms across the country, helping them understand the four basic money concepts – Earn, Save, Spend and Donate with Cha-Ching.

As we look forward into our Foundation’s future, we have plans to increase the impact of Cha-Ching and expand our work to reach beyond elementary students. Our country desperately needs more financial education and intervention, so Americans can make better financial decisions today and into the future. Giving people the ability to handle their own financial life well, gives them the freedom to live life the way they desire. Even better, personal financial wellness gives us the ability to help others in need, which in my book is the true definition of a life well lived.

Wishing you prosperity and joy,

Danielle Robinson
Executive Director
Jackson Charitable Foundation

Current Impact

Working with our partners—Junior Achievement USA® and Discovery Education—we bring Cha‑Ching and its financial education message to 1.5 million students across the United States annually. These students, age 7 through 12, are learning the basic financial skills we all use every day that allow us to—Earn, Spend, Save and Donate!

We Believe

  • Personal finance skills should be taught from a young age.
  • Strong personal finance knowledge allows people to live fuller, more self-directed lives.
  • When Americans have stronger personal finance skills, everyone wins.
  • Planning for the future begins with a goals-oriented savings plan.
  • Financial planning is highly personal and should be tailored to an individual’s values, goals and dreams.

We are committed to

  • Supporting all Americans as they achieve their personal finance dreams through education.
  • Working with best-in-class partners to improve financial empowerment offerings.
  • Removing barriers and inspiring Americans to take a personal role in planning for their financial futures.

The Jackson Charitable Foundation is the charitable-giving arm of Jackson National Life Insurance Company®. The Foundation focuses on work that is national in scope. Local community requests to strengthen families and increase economic opportunities in Lansing, Michigan; Chicago, Illinois; and Nashville, Tennessee can be directed to Jackson's Corporate Philanthropy team.