Thanks for visiting the Jackson Charitable Foundation website. By joining us, you are already taking the first step on your personal journey toward financial freedom – a journey that begins with financial knowledge. Our vision is for all Americans to have the strong personal finance skills that allow people to live fuller, more self-directed lives.

We hope you love our signature program Cha-Ching™ Money Smart Kids, which is taught in classrooms around the country, through Junior Achievement U.S.A. and virtually through Discovery Education. Cha-Ching equips 7 to 12-year-olds with the knowledge, tools and practice they need to make informed financial decisions to reach their own personal goals and dreams. The storylines revolve around the four key concepts of money: Earn, Save, Spend and Donate. The three-minute music videos help students learn good money habits and the basics of personal finance. In 2020, with so many students learning remotely, we reached more than 3.5 million elementary students with our virtual Cha-Ching program.

High school is another critical time for students to learn money skills, as they begin making adult financial decisions. Our Foundation has reached more than 100,000 students with sponsored personal finance curriculum since 2018. In 2021, we’re teaming up with the University of Chicago to give high schools across the country complimentary access to finEDge, a classroom-ready curriculum designed especially for high school students. In addition to curriculum, finEDge provides 46 hours of professional development for their educators, giving them the resources and support needed for the best possible student outcomes. Our strategy is to identify 100 educators who are new to teaching personal finance and equip them with sponsored finEDge curriculum and professional development, along with networking connections through Jump$tart with other personal finance educators across the country.

I believe understanding how money works and having the confidence to make sound financial decisions is critical for success. As our Foundation measures its impact, we look at evidence-based ways to improve behaviors, attitudes and outcomes for people from all walks of life. More than anything, we want to spark new conversations about money to build stronger individuals, families and communities.

Wishing you prosperity and joy,

Danielle Robinson
Executive Director
Jackson Charitable Foundation